Debunking Common Cloud Communication Misconceptions  

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Cloud communications have evolved at a tremendous pace over the last few years. Recent advancements in technology provide businesses with a wider breadth of cloud-based solutions to choose from. As a result, cloud communication services can be strategically tailored to meet any business objective. Despite the growing options, many business leaders dismiss cloud communication out-of-hand due to misconceptions about how to effectively implement cloud-based solutions.

To fully realize the advantages of cloud communications, business leaders often benefit from taking a closer look at the information (and misinformation) that might be preventing them from greenlighting an investment. Doing so may help them better separate fact from fiction, leading to a much smarter, more results-oriented decision.

Here are some of the most common myths about adopting cloud communications:

Migrating to the Cloud Is All-Or-Nothing

One of the most common misconceptions about utilizing cloud communication solutions is the need to completely migrate all existing systems and data. Luckily, this isn’t the case. The beauty of cloud communication solutions is its scalability. Companies can adopt solutions and migrate systems depending on business requirements. Many businesses will start with cloud-based email or PBX, and evaluate the need for further cloud implementation on a case-by-case basis, rather than an all-or-nothing approach.

All Cloud Communication Solutions Are Created Equal

Another misconception is that cloud communication vendors offer the same set of applications and features. If only it were that easy. The fact is, cloud solutions vary from vendor to vendor. Additionally, different vendors hold different strengths.  For example, one vendor might offer great cloud PBX, but it wouldn’t integrate well an existing CRM. It’s critical to thoroughly vet vendors and their solutions, against business objectives to ensure alignment. When shopping vendors, it might be wise to get a third-party perspective on a certain vendor to vet their legitimacy at providing proper solutions.

All Cloud Communication Solutions Are Essential to Success

This misconception ties well into thoroughly vetting vendors. During that initial vetting process, many vendors will try and push their sales agenda onto potential customers, informing them that unless they have a full suite of cloud solutions, it wouldn’t be worth the investment. This couldn’t be further from the truth. Companies need vendors that understand their unique requirements, and can provide the proper solutions according to the needs of the business.

Misinformation about cloud communications can prevent business growth. To avoid dismissing a potential source of innovation, it’s wise to consult with a third-party resource that can help properly assess vendor options. To see how cloud communications can enhance productivity and increase a company’s growth potential, read this article now.

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