Unlocking the Benefits of UC Through Better Service

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The idea of collaborating through technology didn’t come from nowhere; it came from the minds of the telecommunications providers themselves who were addressing the trends of increased employee teamwork/collaboration and a rapidly evolving remote workforce adopted by companies both large and small.

The telecom needs of a teleworking team are different from those of their in-house colleagues. While in-house teams can operate in one network connected through a single ISP, teleworkers need collaborative tools that give them the flexibility to stay connected in a variety of remote environments.

Telecom providers have answered this call for new collaboration technology and services by creating a seamless environment for the increasingly remote workforce. However, new solutions like “unified communications,” as well as video conferencing, web screen sharing, and instant messaging, depend on an organization’s ability to implement them.

Unfortunately, client companies invest money in these technologies, but often fall short of realizing their full benefit. This may be why 63% of employees feel video conferencing could be better leveraged,[1] and 39% think their organization could be more collaborative.[2]

For small- to mid-sized businesses, making the most of their use of the features and tools of their unified communication solutions takes more than turning on the service. To maximize the value of their technology investment, companies should consider investing in the services of a value-added reseller who will add a healthy dose of training, support and customer service to the product features.

Companies have to be mindful of their overall investment in UC and collaboration, not just the bells and whistles of the technology they’re using. Unlocking the business-changing benefits of UC technology – significant time-savings, increased collaboration and better communication – can sometimes take additional support and service. For this reason, it’s important for businesses to choose a UC and conferencing solutions provider that can maintain a transparent, open relationship to ensure both parties’ expectations are met over the course of the engagement.

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[1] Michigan State University Extension

[2] Queens University of Charlotte

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